Fragmented audiences. Shifting revenue streams. Total upheaval of traditional platforms. The media and entertainment industry is in the midst of a complete transformation.
As the lines blur between creators, publishers, and providers, the organizations that are able to deliver the kinds of cohesive, personalized entertainment experiences audiences demand will come out ahead. We’ll show you how to use media analytics to do it.
Better audience insights
Capture and leverage ever-growing volumes of data about individual preferences, habits, and lifestyle factors to better understand your customers.
Content hyper-personalization
Develop and deliver content on an individual level across platforms and properties to drive engagement, retention, and loyalty.
Unified cross-channel experiences
Create cohesive entertainment experiences across distribution channels to increase subscriptions and cross-selling opportunities.
Revenue realization and forecasting
Track, manage, and plan your shifting revenue from advertising, subscriptions, and partnerships.
IP, M&A, and business management
Manage your assets, accelerate merger negotiations, and drive competitive value through end-to-end business orchestration.
It’s time to transform your data from an added bonus to your greatest asset — owned at the very top levels of your business.
Use your media and entertainment analytics in the right way, and your business becomes a self-perpetuating, demand-meeting machine.
Accelerate
Break down barriers and ingest all data at an individual customer level.
Converge
Integrate all functions and drive insights across the business.
Deploy
Enable enterprise-wide access to data, continually optimizing processes and services.
Unleash the true power of your data with Teradata Vantage, the only platform capable of scaling in every direction and handling the immense demands of today—and an accelerated future.
One of the most powerful platforms in the industry is also the most flexible. Teradata is the connected multi-cloud data platform that offers the same experience and real-time results across public, hybrid, or multi-cloud environments.
We’ve helped some of the world’s best-known entertainment and media companies use data to transform their organizations, boost audience engagement, and deliver personalized experiences time after time.
Let us show you how to uncover more insights, accelerate your initiatives, transform audience experiences, and equip your media and entertainment business for whatever comes next.