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American Red Cross: Doing More with Data to Offer Help and Hope

With its vision of "One Red Cross," the American Red Cross embarked on a a journey to integrate data for better marketing and campaign management solutions. This well branded non-profit organization is integrating data from multiple sources to better understand the donor's experience. This allows the American Red Cross to deliver on its brand promise of delivering help and hope, including a better experience when a donor turns compassion into action with their donations of time, money, and blood.